Concept: A play on the common pharmaceutical ad, "healing" common travelers' problems with a single "pill", and a short list of "side effects".
Execution: Two passports photographed on a white psyche wall next to a pill container and branded pill. (Container label and branded pill were created in Adobe Photoshop.)
Concept: A "candied" AIMM logo for February 14th.
Execution: A Hershey's kiss, a Twizzler bite, and two m&ms (representing AIMM's logo) photographed on sheet music for the song "My Funny Valentine".
Concept: A play on the word "reservations", playfully convincing hesitant customers by promising fast and reliable hotel reservations for their systems.
Execution: Stock photo of a man lying on a bed, assmbling the image, ad copy, and company logo and information in Adobe Photoshop.
Concept: A compass showing you that EA+ exists everywhere, no matter where you may find yourself.
(One of several in a series I created for AGIA's Emergency Assistance Plus display campaign.)
Execution: I began with a stock image of a compass, and then I used Adobe Photoshop to digitally remove the usual directional notations and replacing them with the EA+logo. Finally, I used Adobe Illustrator to add the remaining copy, logo, and QR code to the design.
Concept: A twist on the classic Snellen Eye Chart with the idea being that the Atlanta Institute of Music will "clear up" any reading problems they may have.
Execution: We recreated the customary Snellen Eye Chart found in most eye exam rooms, adding in the sharps and flats symbols and the ad copy.
Creative: Playing with dual meanings of the word "wheel", since Gearco is a mouse-driven, cloud-based app, and its multi-tiered plans are labeled as 1st gear, 2nd gear, 3rd gear, etc.
Execution:
We photographed a hand on a mouse, coloring the mouse with the brand's colors, and used stock imagery for the rest, all laid out in Adobe InDesign.
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